Free Hiker
To roll out this campaign across multiple Social Media platforms custom versions had to be made. There was a demand for Male, Female and Dual versions, Horizontal , Square and Vertical formats in different length Regarding the Social channel, including Key visuals , Messaging, subtitles and Keith's voice-over or Sound Design. Different URL's and CTA's for specific markets and Social Channels. The featured photographer Keith Ladzinski exploring Outdoor terrain shares his thoughts on single use plastic.